You’re not alone if you’ve observed an increase in the number of iPhones being used around you. Counterpoint Research’s latest report on global smartphone sales reveals that an impressive seven of the top ten best-selling smartphones in 2023 were iPhones. The iPhone 14 led the pack, with the iPhone 15 Pro Max emerging as the best-seller in Q4 2023.
iPhone 15 Pro Max: The Exceptional Performer
The iPhone 15 Pro Max stood out by securing the top spot in Q4 2023 sales. Limited improvements from the iPhone 13 to the 14 model encouraged buyers to opt for the Pro versions, leading to Apple’s strong Pro sales mix throughout the year.
Global Sales Distribution
Although Apple sold an impressive 10 million iPhones in India last year, the majority of sales originated from the US and China, which together represented half of all iPhone sales in 2023.
Performance of Older Models
Despite its aging hardware, the iPhone 13 maintained its fourth-place position, aided by promotions in markets like Japan and its attractive value proposition in India. Apple’s overall sales remained stable year-over-year, with declines in certain regions balanced by substantial growth in emerging markets like India, the Middle East, and Africa.
Android Competition
Samsung’s budget-friendly A-series phones claimed three spots in the top ten, with the A14 5G leading at number eight, particularly popular in the US and India. The A04e and A14 4G completed the list, performing well in price-sensitive markets such as Brazil and Mexico.
Growing Market
The top ten smartphone models together represented a record 20% of total smartphone sales in 2023, an increase from 19% the year before. Analysts expect this trend to persist in 2024 as brands simplify their product lines. They also forecast that Chinese OEMs will enter the top ten, posing a challenge to the longstanding dominance of Apple and Samsung.
Future Outlook: Embracing 5G
As 5G connectivity becomes the norm, analysts predict that every top-selling smartphone model in 2024 will feature 5G support, reflecting the changing expectations of consumers in a more interconnected world.