Employees can showcase family and acquaintances on the company’s intranet through Meet Cute
TikTok unveils an in-house matchmaking service named Meet Cute. Integrated into the workplace tool utilized by TikTok employees globally, including document hosting and video conferencing, Meet Cute facilitates introductions between colleagues and their friends or family members, potentially fostering romantic connections.
As initially reported by Forbes, the platform enables employees to promote their family, friends, or acquaintances to colleagues. It features a feed displaying information akin to conventional dating apps, including details like height and weight. Users can engage by commenting on posts and evaluating individuals appearing on the feed.
In the Meet Cute introduction, it specifies: “The company is not responsible for mediating disputes.”
Situated within the company’s intranet forum, ByteMoments, the platform is predominantly utilized by employees in China. However, staff globally use ByteMoments for their daily tasks.
A ByteDance spokesperson, the Chinese company that owns TikTok, mentioned that the Meet Cute function was crafted for use in mainland China, indicating it wasn’t intended for use by employees outside the country.
Cultural differences are taken into account when developing internal apps such as ByteMoments,” they stated. “The Meet Cute function was exclusively crafted as an optional feature for employees in mainland China, and the channel has been tailored to the specific market.
The channel includes a notice cautioning against posting the personal information of colleagues and emphasizes that it is intended for introducing individuals external to the company to ByteDance employees.
ByteDance has openly pursued matchmaking initiatives for its employees, with previous endeavors like the 175 Project. Tech Planet, a Chinese-language news outlet, reports that other tech giants such as Alibaba, Meituan, and Huawei also offer dating forums or matchmaking services for their employees.
TikTok employees interviewed by Forbes expressed a sentiment that the company’s matchmaking initiatives felt like an “encroachment on personal boundaries.